Emerging Marketers 'How To Get That Marketing Job' event report

Emerging Marketers is a national special interest group initiative of the Australian Marketing Institute (AMI). Emerging Marketers provides opportunities for marketing students from tertiary institutions, recent marketing graduates and marketers with less than 5 years of experience to network and socialise.

Fabrice Baucherat, Rebecca Dalton, Melinda Wright & Steve Sammartino 

The most recent event held by Emerging Marketers (Victoria) was “How to Get That Marketing Job”. The event was hosted and co-sponsored by VU. Held at the Convention Centre, the event was a huge success with a total number of 95 registrations. The event aimed at providing students and young marketing professionals with an insight into what is required to establish a successful marketing career.

Dr Maxwell Winchester, (Snr Lecturer, and Post-Graduate Marketing Course Co-ordinator) opened the event and welcomed guests. Four senior marketing professionals shared their success story with the audience. Steve Sammartino, Director of Planning at GREY Group, emphasised 'owning your digital footprint' in order to differentiate yourself. Rebecca Dalton, Marketing Specialist at Telstra, spoke about the 4 P’s (Product, Price, Placement, Promotion), telling attendees that in each of their cases, they were in fact 'the Product'. Fabrice Baucherat, Marketing Manager at Dahlsens, stressed that Marketing is all about Sales, and the bottom dollar. Fabrice suggested that in interviews, applicants should assert that their main objective for the organisation is to increase revenue. Melinda Wright, Marketing Manager at Gloria Jean’s Coffees, highlighted the importance of attitude, passion, and at times 'getting your hands dirty'. Melinda was so impressed by the questions students put forward that she has engaged with the Centre for Work Integrated Learning and Teaching and is keen to explore the possibility of Business Integrated Learning for marketing students at VU.